Now that you’ve set up your targeting, you can begin creating your ads. Avoid adding too many keywords, topics, or placements, as it may prevent you from reaching your audience. Narrow your targeting by adding relevant keywords, topics, and placements.Audiences: Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google.Demographics: With demographic targeting, you can reach people who are likely to be in demographic groups that you choose, including age, gender, parental status, or household income.Define the people that you want to reach with your ads.Shopping: Promote your products and get people to shop on your website.Ad sequence: Tell a story with a series of ads in a sequence.Outstream: Tailor your ads to phones and tablets.
Influence consideration: Get people to consider your product with your ads.Within this campaign subtype, you can choose to reach more unique users using bumper ads, skippable in-stream ads, or an optional mix of both formats called Efficient reach, or choose to reach users with your entire message using Non-skippable in-stream. Video reach campaign: Get the most reach for your budget.Custom video campaign: Customize your settings with different ad types.Drive conversions: Drive sales and leads with action-focused ads and targeting.Review how each subtype can help you reach your specific advertising goals: Under the “Select a campaign subtype” section, select a campaign subtype.Under the “Select a campaign type” section, select Video.If you don’t have a campaign goal in mind, choose Create a campaign without a goal’s guidance.The goal you select determines the campaign subtypes available.Choose your campaign goal: Sales, Leads, Website traffic, Product and brand consideration, or Brand awareness and reach.Click the plus icon, then select New campaign.
0 kommentar(er)
